Why Your Current Ordering Setup Costs You 35% of Every Sale
Most restaurant owners never run the full calculation. They see "30% commission" and think that's the damage. But the real math tells a different story.
Take a typical 1,000 MAD order through commission-based platforms. You lose 300 MAD in commission. Add 25 MAD in payment processing. Another 50 MAD monthly for "premium placement" divided across orders. Your customer's data stays with the platform — meaning you pay again to reach them next time.
Beyond the percentage, you lose control. Want to run a Tuesday special? The platform decides if it's "approved." Need to adjust prices for inflation? Submit a request and wait. Your customers think they're ordering from "the delivery app," not your restaurant.
A pizzeria in Agadir tracked this for three months. Result: 31% average cost per order, zero customer emails collected, and when they tried to leave, the platform owned their reviews and order history.
What "Free" POS Integration Actually Costs
Those "free" tablet providers aren't charities. The hardware comes with 24-month contracts, 3.5% payment processing fees, and software that only works with their ecosystem. When Restaurant Mandy in Casablanca tried switching systems last year, they discovered their sales data was locked — export "wasn't included" in their tier.
The monthly fees start at 500 MAD for basics. Need inventory management? That's another 800 MAD. Multi-location support? Add 1,200 MAD. Before you know it, you're paying 3,000 MAD monthly for features that should be standard.
The Three Non-Negotiable Features Your Online Food Ordering System Must Have
Forget feature lists with 50 checkboxes. After analyzing 1,000+ restaurants on OCHI, three capabilities directly correlate with revenue growth: branded experience, frictionless ordering, and proper multilingual support.
Branded Subdomain (Not Just White-Label)
Generic checkout pages kill trust. When customers see lapiazza.ochi.ma instead of generic-food-platform.com/restaurant/523, they know they're ordering directly from you. This isn't vanity — it's revenue protection.
Branded subdomains see 40% higher repeat order rates. Why? Customers bookmark YOUR site, not a marketplace. They see YOUR URL in their credit card statement. When they Google "La Piazza Marrakech," YOUR subdomain ranks first, not a commission-charging middleman.
True Guest Checkout Without App Downloads
Here's what happens when you force app downloads: 73% of potential customers leave. They're hungry now, not interested in creating another account. The online food ordering system for restaurants that wins removes every friction point.
OCHI's approach: scan QR code, see menu, order. No download. No signup. Payment and delivery details only. The customer gets food, you get the sale. Complex technology making the simple possible.
Multilingual Support That Actually Works
Morocco needs Arabic, French, and English. Not Google Translate Arabic — proper right-to-left layouts with cultural menu adaptations. Your food ordering system online must handle "Tagine de Poulet aux Citrons Confits" and "دجاج مشرمل بالليمون المخلل" with equal elegance.
Kitchen staff might prefer Arabic displays. Accounting wants French reports. Tourists need English menus. One system, three languages, zero friction. That's table stakes for Moroccan restaurants.
Why QR Code Ordering Isn't Just a COVID Trend
Restaurant owners keep asking when things will "go back to normal." The data says this IS normal — and it's more profitable than the old way.
The AOV Data Nobody Talks About
QR ordering increases average order value by 15-22%. Not because of sneaky upselling — because customers order at their own pace. No server hovering. No rush to decide. They add that extra appetizer, upgrade the drink, include dessert.
| Ordering Method |
Average Order Value |
Items per Order |
Dessert Attachment Rate |
| Traditional Table Service |
180 MAD |
2.3 |
12% |
| QR Code Ordering |
218 MAD |
3.1 |
28% |
Brasserie Atlas in Rabat switched to QR ordering six months ago. Same menu, same prices, 21% revenue increase. The only change? Customers control their ordering experience.
Table Turnover Mathematics
Traditional ordering: 5 minutes for server attention, 3 minutes to explain specials, 5 minutes for questions, 2 minutes to place order. That's 15 minutes before food prep even starts.
QR ordering: 30 seconds to scan, 3 minutes to browse and order. Food prep starts in under 4 minutes. Multiply that efficiency across 50 tables on a Friday night — you've added an entire seating without expanding your restaurant.
Building vs. Buying: The Real Numbers for Moroccan Restaurants
Some restaurant groups think they'll build their own system. Let's examine that math with brutal honesty.
Development Cost Reality Check
Custom food online ordering system development starts at 150,000 MAD. That gets you basic ordering — no inventory, no analytics, no multi-location support. Add those features? You're at 300,000 MAD minimum.
Then comes maintenance. Bugs, updates, security patches, payment gateway changes. Budget 15,000-25,000 MAD monthly for a technical team. Payment gateway integration alone takes 3-6 months in Morocco's regulatory environment.
The OCHI Alternative
Zero commission means this: a 50,000 MAD monthly revenue restaurant saves 15,000 MAD immediately. No development costs. No maintenance headaches. Your branded subdomain (votrenom.ochi.ma) goes live in days, not months.
Full feature access includes inventory management, multi-branch support, complete analytics, and integrations with accounting systems. The cost? Less than what you'd pay in commissions for a single busy weekend.
Multi-Branch Management That Scales
Restaurant groups need centralized control with location flexibility. Track inventory across all branches from one dashboard. Set different menus for your Casablanca and Agadir locations. Assign managers per branch with specific permissions.
Café Paradise runs 8 locations across Morocco. Before OCHI, they juggled 8 different systems. Now? One login, complete visibility, coordinated campaigns across all branches. Their head office team went from 5 people to 2.
Implementation Timeline: From Setup to First Order
The scariest part isn't the technology — it's the transition. Here's exactly how successful restaurants make the switch.
Week 1: Menu and Branding Setup
Upload your menu with descriptions and photos. Configure your branded subdomain. Set delivery zones and time slots. Most restaurants complete this in 2-3 days with OCHI's onboarding team.
Week 2: Staff Training and Testing
Train kitchen staff on the display system. Show servers the QR ordering flow. Run test orders with friends and family. Iron out any workflow adjustments before going live.
Week 3: Soft Launch with QR Codes
Start with dine-in QR ordering. Monitor the first 50-100 orders closely. Gather feedback, adjust menu presentation, optimize modifier options. Build confidence before promoting widely.
Week 4: Full Marketing Integration
Update your Google Business profile with the ordering link. Add banners to your social media. Email your customer base about commission-free ordering. Watch direct orders replace platform dependency.
The average OCHI restaurant sees 30% of their platform volume shift to direct orders within 60 days. That's 30% of revenue they keep entirely.
Your restaurant online ordering system shouldn't be another expense — it should be your path to keeping what you earn. Ready to stop paying commissions? Your branded ordering system is waiting at votrenom.ochi.ma. Join 1,000+ restaurants in Morocco who've already made the switch.
For more insights on restaurant management and digital transformation, explore our blog. See the complete feature breakdown and real restaurant examples at ochi.ma/partners.
